Reorganising Content & Improving User Experience

Client
Reno - (Confidential)

My Role
UX Strategist

Context

Reno provides users with information about renovation and tips and tricks on how to save energy in the home.

Design Challenge

Users of websites found it hard to navigate around long pages and find information that is relevant to them
Reno’s website was ill-structured and lacked clarity
Reno’s websites provide large chunks of information

Research

Desk + Primary Research was conducted

Data was distilled into insights
Personas were created
User journeys were mapped out which revealed the user’s main pain point (Major pain points)

How might we

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How might we 〰️

Ideate/ Design sprint

We embarked on an ideation session - in which we brainstormed different ways to solve the user’s main pain points and how we could reorganize existing content and improve the user’s experience.

Prototyping & Re- Organising Content

Taking into account the user’s needs we drew up several sketches on how to re-organize Reno existing content.

We settled on re-organizing existing content on Reno’s home and presenting content via a: ‘Renovation Calculator’, ‘Guided Categolgue’, & ‘Renovation Timeline’.

Renovation Calculator

We prototyped a renovation calculator that would provide users with suggestions based on their address. Here the user could then compare and see which renovation is most suitable for them, comparing price, length of time, etc.

Guided Catalogue

presenting different renovation options. Taking into account the user’s different

Renovation Timeline